Local SEO Changes Afoot at Google

Google local has always been a very muddled place to optimize for search engine results because Google never seemed to put a lot of emphasis on making it straight-forward to use. It has made providing local search engine optimization one of the trickiest services I have ever provided in my 20 year SEO career. Fortunately, it seems Google has made local more of a focus lately which is great news; however, the changes have meant instability in rankings, reporting of rankings, and the addition of some new features. The changes are so many, in fact, this is a significant list of the best articles outlining each one; I hate repeating already great content.

What bears the most interest to the bottom-line are the updates to actual search results. In this article by Joy Hawkins, it has become apparent that Google is beginning (finally) to crack down on local business profiles that are using nefarious tactics to succeed. This has resulted in one of two significant shake-ups in search results in just the past month. The second one that comes to mind is

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Local SEO 101: How To Establish A Strong Local Online Presence For Your Dental Practice, Pt.2

Once you’ve ensured that your practice is searchable, the next thing you need to be thinking about is how to land near the top of the search results. In the previous episode, the local SEO experts...

Local SEO 101 : How To Establish A Strong Local Online Presence For Your Dental Practice, Pt.1

Local SEO is a major consideration when it comes to dentistry, largely because of the nature of the practice itself. When people see the need to search for dentists on their mobile devices, Google...

Dental Website Design Considerations, Pt. 1

Your website is your practice’s identity online and it’s something you don’t want to take for granted. Website design goes far beyond just putting up a business description, contact information and...

Re-opening and Growing Your Dental Practice After the Pandemic

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How Much Should a Dental Practice Spend on Marketing?

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Local Search and Behavioral Signals

This is the seventh part of our Local SEO series that focuses on optimizing your dental website for search engines. You can view the other posts here: Local Search for Dentists Google My Business...

Local SEO and Social Media For Dentists

This is the sixth part of our Local SEO series that focuses on optimizing your dental website for search engines. You can view the other posts here: Local Search for Dentists Google My Business for...

Local SEO for Dentists – Online Reviews

This is the sixth part of our Local SEO series that focuses on optimizing your dental website for search engines. You can view the other posts here: Local Search for Dentists Google My Business for...

Citations for Dental Practices

This is the fifth part of our Local SEO series that focuses on optimizing your dental website for search engines. You can view the other posts here: Local Search for Dentists Google My Business for...

Inbound Links for Dental Websites

This is the fourth part of our Local Search Engine Optimization (SEO) series on optimizing your dental website. You can view the previous posts here: Local Search for Dentists Google My Business for...

SEO For Dental Websites

This is the third part of our Local SEO series on optimizing your dental website for search engines. You can view the other posts here: Local Search for Dentists Google My Business for Dentists...

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You may have heard that dental practice websites without an SSL certificate are now showing a "Not secure" warning in Google Chrome and Mozilla Firefox. You may be confused about what https and SSL...

Google My Business For Dentists

This is the second part of our Local Search Engine Optimization (SEO) series on optimizing your dental website and internet presence. You can view the other posts here: Local Search for Dentists SEO...

Local Search For Dentists

This is the first part of our Local Search Engine Optimization (SEO) series on optimizing your dental website. You can view the other posts here: Google My Business for Dentists SEO for Dentist...

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Why do you need pay-per-click (PPC) advertising? Most new patients start looking for a new dentist with a Google search. Pay-per-click advertising is an essential part of search engine marketing,...

How to Handle Negative Customer Reviews for Dental Practices

Negative reviews are always challenging. For a dentist who receives one, it can cause a great deal of stress and even feel like a personal attack. Critical online reviews have the power to cause...