About Us

First.Dentist Executive Team

The First.Dentist executive team has over 50 years of combined experience in digital marketing and website development!  At the risk of aging ourselves in a world full of digital marketing startups, we’d like to showcase our maturity and longevity in the quick paced world of digital marketing and the internet. You won’t find a more qualified team to help you attract new patients online!

Michael Lambe, BA

Michael Lambe, BA

Founder and CEO

Michael co-founded River Bridge Design, Inc. in 2007 in Alabama and today is headquartered in beautiful South Florida. Michael has a Bachelor’s Degree in Information Technology and has worked in the Internet and computing field since 1996. As the son of a dentist, with other family members in dentistry, choosing to build his own company around the dental profession was a natural choice!

Ross Dunn

Ross Dunn

Founder and SEO Director

Ross Dunn is the founder of an SEO and web marketing company started in 1997. In 2014, Ross joined forces with First.Dentist. Ross has provided search engine optimization (SEO) and consultation services for the likes of Time Inc. Interactive in NY, Johnson & Johnson, Pfizer and hundreds of reputable smaller businesses. He is the host of the popular weekly Internet radio show and podcast SEO 101 on WebmasterRadio.FM where he discusses the latest SEO and online marketing strategies

Andrew Bernhart, MBA

Andrew Bernhart, MBA

Vice-president Marketing

On the creative side of First.Dentist, Vice President of Marketing Andrew Bernhart knows his clients want the best. They want websites that are both beautiful and easy to use, and they want digital marketing plans that produce real results. Andrew makes sure they get what they want, and he provides a level of customer service not always expected in the data-driven world of SEO. For Andrew, earning a client’s trust comes first. The job takes transparency, communication, and teamwork, and Andrew’s efforts drive First.Dentist to be a growing name in digital marketing for dentists.

With over 10 years of digital marketing experience, Andrew has a unique perspective of what it takes to help dentists thrive. His master’s degree in business administration includes a focus on strategic digital marketing. That educational background launched a career that led to his essential role within First.Dentist. A history of working in healthcare also puts him in a position to work closely with a dentist’s specific needs. Understanding the big picture of the healthcare industry while also relating to the inner workings of each individual business allow him to connect with clients and anticipate their needs.

In the office, Andrew is web designer, blog writer, systems developer, and digital marketing strategist all in one. He oversees product development by ensuring every website created by First.Dentist is visually appealing, user-friendly, and inherently useful to both patients and dentists. While a high-quality website is his priority, Andrew values long-term value over short-term gain. A superior website is the first step, and from there, Andrew guides dentists on the best methods for bringing in new patients. Whether it be SEO, pay per click advertising, or both strategies combined, the objective is always to increase profit. Put it all together, and Andrew’s clients experience improved online visibility, increased patient influx, and ultimately, more successful businesses.

For Andrew, attracting new patients to a dentist’s website and improving their bottom line is all part of his bigger goal to help others. By helping dentists manage the marketing aspect of their businesses, he feels he’s able to make positive changes in his clients’ communities. His intent in the morning is to make a tangible difference in someone’s welfare, and at the end of the day, he accomplishes that by helping dentists help their patients. He says,

“Dentists should focus on dentistry. It’s an important job that people rely on. Let us handle the marketing side of things. Its what we’re good at.”

With clients across Canada and the United States, Andrew has indeed proven he’s good at what he does. His website designs earn real results, and his efforts in digital marketing lead to noticeable improvements in how dentists attract new patients and increase profits. Above all, Andrew wants his clients to know he cares. He cares about their businesses, and he cares about their patients. His combination of professional experience, perspective, and skill make him a driving force that will push First.Dentist into new digital marketing territories.

 

Channelle Bertelsen, BA

Channelle Bertelsen, BA

Head Project Manager

Chanelle has over 6 years of experience in the Project Management and Marketing field. She has worked with a wide range of businesses developing creative and innovative projects. After graduating from the Savannah College of Art and Design, Chanelle learnt that project management success is as much about leading people as it is about managing tasks and processes. Chanelle has won several awards with the Young Menswear Association and National Retail Federation creating ‘3.0’ business models and strategies.

Years of Dental Web Design

Years of SEO

Years of PPC

Start Attracting New Patients Today

Schedule a free strategy consultation for a review of your competition and local market. You'll walk away with a complete roadmap to start adding new patients from your website and digital marketing. Call us at (800) 370-9045 or fill out the form to set up the free consultation.

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