About Us

Michael Lambe, BA

Founder and CEO

Michael co-founded River Bridge Design, Inc. in 2007 in Alabama and today is headquartered in beautiful South Florida. Michael has a Bachelor’s Degree in Information Technology and has worked in the Internet and computing field since 1996. As the son of a dentist, with other family members in dentistry, choosing to build his own company around the dental profession was a natural choice!

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Andrew Bernhart, MBA

Vice-president Marketing

On the creative side of First.Dentist, Vice President of Marketing Andrew Bernhart knows his clients want the best. They want websites that are both beautiful and easy to use, and they want digital marketing plans that produce real results. Andrew makes sure they get what they want, and he provides a level of customer service not always expected in the data-driven world of SEO. For Andrew, earning a client’s trust comes first. The job takes transparency, communication, and teamwork, and Andrew’s efforts drive First.Dentist to be a growing name in digital marketing for dentists.

With over 10 years of digital marketing experience, Andrew has a unique perspective of what it takes to help dentists thrive. His master’s degree in business administration includes a focus on strategic digital marketing. That educational background launched a career that led to his essential role within First.Dentist. A history of working in healthcare also puts him in a position to work closely with a dentist’s specific needs. Understanding the big picture of the healthcare industry while also relating to the inner workings of each individual business allow him to connect with clients and anticipate their needs.

In the office, Andrew is web designer, blog writer, systems developer, and digital marketing strategist all in one. He oversees product development by ensuring every website created by First.Dentist is visually appealing, user-friendly, and inherently useful to both patients and dentists. While a high-quality website is his priority, Andrew values long-term value over short-term gain. A superior website is the first step, and from there, Andrew guides dentists on the best methods for bringing in new patients. Whether it be SEO, pay per click advertising, or both strategies combined, the objective is always to increase profit. Put it all together, and Andrew’s clients experience improved online visibility, increased patient influx, and ultimately, more successful businesses.

For Andrew, attracting new patients to a dentist’s website and improving their bottom line is all part of his bigger goal to help others. By helping dentists manage the marketing aspect of their businesses, he feels he’s able to make positive changes in his clients’ communities. His intent in the morning is to make a tangible difference in someone’s welfare, and at the end of the day, he accomplishes that by helping dentists help their patients. He says,

“Dentists should focus on dentistry. It’s an important job that people rely on. Let us handle the marketing side of things. Its what we’re good at.”

With clients across Canada and the United States, Andrew has indeed proven he’s good at what he does. His website designs earn real results, and his efforts in digital marketing lead to noticeable improvements in how dentists attract new patients and increase profits. Above all, Andrew wants his clients to know he cares. He cares about their businesses, and he cares about their patients. His combination of professional experience, perspective, and skill make him a driving force that will push First.Dentist into new digital marketing territories.

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