About Us

First.Dentist Executive Team

The First.Dentist executive team has over 50 years of combined experience in digital marketing and website development!  At the risk of aging ourselves in a world full of digital marketing startups, we’d like to showcase our maturity and longevity in the quick paced world of digital marketing and the internet. You won’t find a more qualified team to help you attract new patients online!

Michael Lambe, BA

Michael Lambe, BA

Founder and CEO

Michael co-founded River Bridge Design, Inc. in 2007 in Alabama and today is headquartered in beautiful South Florida. Michael has a Bachelor’s Degree in Information Technology and has worked in the Internet and computing field since 1996. As the son of a dentist, with other family members in dentistry, choosing to build his own company around the dental profession was a natural choice!

Ross Dunn

Ross Dunn

Founder and SEO Director

Ross Dunn is the founder of an SEO and web marketing company started in 1997. In 2014, Ross joined forces with First.Dentist. Ross has provided search engine optimization (SEO) and consultation services for the likes of Time Inc. Interactive in NY, Johnson & Johnson, Pfizer and hundreds of reputable smaller businesses. He is the host of the popular weekly Internet radio show and podcast SEO 101 on WebmasterRadio.FM where he discusses the latest SEO and online marketing strategies

Andrew Bernhart, MBA

Andrew Bernhart, MBA

Vice-president Marketing

Andrew Bernhart is the Vice President of marketing at First.Dentist and has over 15 years of experience with digital marketing and has worked extensively in the health care sector. He completed his Masters degree in business administration in 2008. His thesis was on strategic digital marketing. He has worked as a marketing consultant and with a variety of different digital marketing agencies for the past 8 years.

Channelle Bertelsen, BA

Channelle Bertelsen, BA

Head Project Manager

Chanelle has over 6 years of experience in the Project Management and Marketing field. She has worked with a wide range of businesses developing creative and innovative projects. After graduating from the Savannah College of Art and Design, Chanelle learnt that project management success is as much about leading people as it is about managing tasks and processes. Chanelle has won several awards with the Young Menswear Association and National Retail Federation creating ‘3.0’ business models and strategies.

Years of Dental Web Design

Years of SEO

Years of PPC

Start Attracting New Patients Today

Schedule a free strategy consultation for a review of your competition and local market. You'll walk away with a complete roadmap to start adding new patients from your website and digital marketing. Call us at (800) 370-9045 or fill out the form to set up the free consultation.

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