Our Team

The First.Dentist Team

Michael Lambe

Founder and CEO

Michael Lambe, First.Dentist Founder & CEOMichael co-founded River Bridge Design, Inc. in 2007. The company was started and began to take off in Michael’s kitchen in Alabama and today is headquartered in beautiful South Florida. Forming an Internet company was a natural path. Michael has a Bachelor’s Degree in Information Technology and has worked in the Internet and computing field since 1996. He spent a good part of his career working in IT as a government contractor, then as a Systems Analyst. As the son of a dentist, with other family members in dentistry, choosing to build his own company around the dental profession was a natural choice!

Michael likes to keep his hands in all aspects of the business. He’s very involved with Sales, Program Management, SEO, and maintaining our partner and client relationships. He is the heart of the company and it is his heart, which makes everyone that’s part of the business feel like family.

In his “down time”, he enjoys spending time with family and getting outside hiking, biking, golfing, fishing…and trying to learn guitar.


Andrew Bernhart

Vice President of Marketing

Andrew Bernhart, First.Dentist Vice President of MarketingAndrew Bernhart is the Vice President of marketing at First.Dentist and has over 15 years of experience with digital marketing and has worked extensively in the health care sector. He completed his Masters degree in business administration in 2008. His thesis was on strategic digital marketing. He has worked as a marketing consultant and with a variety of different digital marketing agencies for the past 8 years.



Ross Dunn

Director and VP of Web Marketing/SEO

Ross Dunn, First.Dentist VP Web Marketing, SEORoss Dunn is the CEO and founder of a web marketing company that was started in 1997. In 2014, Ross and his team joined forces with First.Dentist. This has been a great addition to our SEO efforts and our clients see the results!

Ross is a Certified Internet Marketing and Business Strategist (CIMBS) with a background in web and graphic design. His broad Internet experience, in combination with a talented staff, has made his name synonymous with top results. Over the years Ross has provided search engine optimization (SEO) and consultation services for the likes of Time Inc. Interactive in NY, Johnson & Johnson, Pfizer and hundreds of reputable smaller businesses such as Prince of Whales Whale Watching.

Last but not least, he is the host of the popular weekly Internet radio show and podcast SEO 101 on WebmasterRadio.FM where he regularly discusses the latest SEO and online marketing strategies with his co-host, John Carcutt; a fellow early pioneer in SEO.

While there is little time outside of the SEO world, in his free time, Ross enjoys traveling with his wife and 2 kids.

Client satisfaction says it all…

“Thanks! I really want to let you know that I am amazed by you and your company’s customer service…I wish other companies I have to deal with would follow suit!”

– Christopher M. Feldman, DDS – New Iberia, LA